SoundPro Recap: NAMM Edition
The SoundPro crew arrived in Anaheim a day ahead of the NAMM show, and got a sneak peek at the action before the doors officially opened. Walking the floor while booths were still being built gave us a behind the scenes look at the scale and creativity that goes into the show. As displays came together and systems were powered up, you could feel the energy building across the hall. Being there during setup offered a unique perspective and set the tone for an exciting first day of NAMM.
Our team rolled into NAMM together, matching sneakers on and ready for the week ahead. From early mornings to packed show floors, the energy stayed high as we moved from booth to booth taking in the latest gear and connecting with industry friends. The week was filled with great people, great sound, and even better moments that made the experience one to remember.
SoundPro hit NAMM 2026 with four incredible PRO Partners: Allen & Heath, DAS, Harman, and Shure. With our account managers posted up at their PRO Partners booths, we were right in the action celebrating new product launches, answering questions, and connecting customers with the gear they are excited about. Strong partnerships, great products, and even better conversations made this show one to remember.
Our marketing team was firing on all cylinders during NAMM 2026. With crew members on the show floor and others back at our Irving office, we were capturing nonstop content and editing and publishing it around the clock. From first look demos to new product drops, it was a full team effort that kept SoundPro plugged into the action from start to finish.
The week was packed with energy, and the SoundPro crew had the opportunity to experience it all firsthand. The show floor was filled with creative booths, hands on demos, and exciting new products offering solutions across live sound, recording, and install applications. From innovative designs to powerful new releases, every stop highlighted how the AVL world continues to push forward. Getting to film and experience these products up close made the week both inspiring and unforgettable.
NAMM 2026 was truly a company wide effort at SoundPro. From the team on the show floor to those back home, every department played a role in making the week a success. We all came together to prepare, support, and keep things moving before and throughout the show. Whether it was planning, logistics, customer support, content creation, or behind the scenes problem solving, everyone stepped up. That level of teamwork made it possible to deliver a smooth, exciting, and memorable NAMM experience for our customers, partners, and team.