Tim LaPrade

With 30+ years in the professional A/V industry, Tim brings a unique blend of deep technical knowledge, proven leadership, and a relationship-first sales philosophy. His 20+ years of account management and team leadership have helped drive growth in fast-moving, competitive markets,
where he excels at building trust, strengthening partnerships, and delivering solutions that truly fit customer needs. Tim combines strategic insight with hands-on expertise to solve challenges quickly and effectively. His passion for the AV world has only grown over the years. Outside the office, Tim and his partner of more than two decades dedicate their time to supporting individuals affected by substance abuse and fostering homeless animals in need.

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Why Choose SoundPro?

Since 1973, SoundPro has been the trusted source for audio, video, and lighting gear. Whether you're starting your AVL journey or are a seasoned professional, we're here to help you every step of the way.

  • Certified Account Managers

    Our Account Managers, with 16+ industry certifications, are ready to find your solution.

  • Personalized Pricing

    We know every project is unique. Get a personalized quote anytime you need it

  • Fast Shipping & Local Pickup

    In stock items ship same day if ordered by 4pm CST. Pickup offered in Irving, TX.

  • Accountability from Real People

    We aim for a smooth, transparent experience by setting and sticking to clear expectations.

  • Easy Payments & Financing

    We accept all major credit cards and also offer financing through our partners.

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